Defy Conformity. Promote Individuality.
NEW WINTER COLLECTION
About the brand.Everyone always tries to be "popular". What's the point? Often you sacrifice your true sense of character and give the cold shoulder to others who don't fit a certain standard. If we eliminated this as the norm, we would see many more friendships grow and lots of anxieties go away. In today's generation, weird has become the new norm. Being "anti-popular" is the new "popular". Everyone is unique in their own way, why does one have to sacrifice their individuality in order to fit in with a given crowd? Here at APPK, we believe in creating social equality between all groups of people. Socialization between all promotes more overall happiness. It's not easy to defy modern social norms, it takes someone bold. These are the people who will better our world tomorrow.
SOFT AND DURABLE
A BRAND TO BELIEVE IN
We can deliver you a brand worth believing in. Make a stand against conforming to the crowd. It's time to get popular with the anti-popular kids.